OK, you’ve taken some actions to get traffic and now you’ve collected a list of email addresses – now what? Priority is to keep in contact with your list on a daily basis. So you’ll want to create an email sequence to send to your list. Roadrunner email login
While you are accumulating your list of email addresses you should be studying the emails you get from other marketers. While studying them ask yourself.. “What kind of subject lines are they using? How are they starting their email? What information are they giving you in their emails? And how are they addressing the offers within the emails they send you.
While you’re studying those emails and accumulating your own email list start writing an email a day. The more emails you write the better they’ll get. In no time you’ll have a sequence of 10 to 20 emails to start sending.
You will want to have your email sequence to be weighted to have more emails going out with ‘helpful information’ and fewer emails that are just product offers. But even on the ‘helpful information’ emails you can still put a couple links to your offers where they will relate to the helpful information you’re providing. You should have links to your products in every email – send helpful info and include those links.
You want them to look forward to your emails, so it’s important you give them a helping hand often enough so that’s what they expect to see- information that is useful to them. By doing this they will be more likely to look favorably and to open your emails. And more important, they will be more likely to act on your emails by clicking the links and buying your product.
Only two results can be expected with a sales page alone: a purchase (hooray!) or your prospect leaving the page- never to return again (unfortunately this will be the vast majority of your visitors).
By putting useful, actionable information into their inboxes with an autoresponder email sequence, you can remind them of the product they may have already shown interest in.
Remember the first action you want them to take is to open your email so your subject line has one purpose – to entice them to open your email. Once opened your main concern is to give them something that will make them want to read the email through – it must be interesting enough to them so they want to read more.
Also, the tone of your emails is very important. There can be no question in their mind that your primary intention is help them to succeed. And so it should be, because the more successful they are with your information the more they will buy from you.
So the content you’re sending should be directed toward specific ways the product you’ll be offering overcomes their challenges, the products benefits and the pain they will no longer experience by having the product in their possession.